Communications

Targeting key European and international markets, our comprehensive communications campaign—integrating Sales, Marketing, and PR strategies—complements our service-driven management style. With strong brand recognition, excellent media and partner relationships, and a high percentage of direct clientele (over 50%), our success is built on several key factors:

• Experienced Sales Teams: Operating through an extensive network of trade contacts, partners, and loyal guests.
• Market-Specific Sales Planning: Tailored strategies for individual markets, including agency product training.
• Strategic Partnerships: Collaborations with travel agents, tour operators (including niche markets), corporations, tourist organizations, airlines, and international hotel affiliations.
• In-House Web Marketing: Managing bookings, room statistics, web presence, newsletters, and online promotions.
• Direct & Web Marketing: E-news distributions and custom promotions developed with internationally acclaimed photographers and graphic designers.
• Comprehensive PR Strategy: Working with leading specialist PR agencies to enhance brand visibility.
• Major Advertising Campaigns: Annual and tactical campaigns targeted at key markets.
• Integrated Social Media Strategy: Engaging customers and promoting the brand through key social media platforms.
• Trade Show Participation: Active involvement in international trade shows and consumer events.
• Promotional Events & Familiarisation Trips: Organizing consumer events and familiarization trips to engage target audiences.
• Pre-Opening Strategic Consultation: Providing expert advice and support during the pre-opening launch phase.
• B2B and B2C Focus: Developing revenue streams across both business-to-business and business-to-consumer markets.

Our powerful communications efforts ensure strong market presence and growth, consistently driving business in key markets worldwide.